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Project

Baby Buri

ID

05

Category

Product World

Services

Strategy / Identity / Packaging / Motion

Scope

Identity, Motion & Collateral

Overview

A playful product identity built around character, packaging and a more expressive tone of brand storytelling.

PROJECT

Baby Buri

Character World & Packaging

A playful product identity built around character, packaging and a more expressive tone of brand storytelling.

Focus

Memorability, illustration-led recognition and a brand world designed to scale across product touchpoints.

Result

A more distinctive consumer-facing identity with stronger emotional recall and shelf presence.

Why It Matters

For product brands, memorability is part of performance. The system has to attract attention and still hold together across every format.

CONTACT

CONTACT